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November 2009
Sales Idea: Don't Tell Me What To Do. Tell Me How To Do It.
Excellence is a habit. In last month's letter, we decided that top tier Advisors are blue-collar workers in a white-collar world. They weren't born top tier Advisors. They became top tier by practicing their trade day in and day out, week in and week out, year in and year out. Mariano Rivera was not born a great relief pitcher. His brilliance is the stepchild of repetition. As Tiger Woods has the most repeatable swing in golf, Rivera has the most repeatable delivery in baseball. Aristotle said it best: "We are what we repeatedly do. Excellence, therefore, is not an act, but a habit."
What should advisors be practicing? We know golfers practice grip, stance and alignment all day every day, if they want to be great. They make it a habit, just like brushing their teeth in the morning. We know pitchers practice keeping the ball low all day every day, if they want to be great. They make it a habit, no different than taking a shower every morning. What, then, do top tier Advisors practice all day every day? What are their habits? Where do they practice? How do they practice? When do they practice? What must I practice in order to be great?
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