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October 2008
Sales Ideas: Can We Protect Ourselves From Anything Anymore?
The Meltdown.
It's interesting that the latest calamity to shake the very core of our financial system has yet to be given a nickname. The mass media and working press are generally very quick to romanticize each disaster by assigning it a catchy exclamation point. We've had an S & L Scandal, a Mexican Currency Crisis, an Asian Contagion and a Soviet Bond Default. From the Teapot Dome Affair to Boss Tweed to the Junk Bond King, the legends persevere. Maybe we can simply dub this crisis The Meltdown.
Out of every disaster, we can count on two things. There will be another disaster and the press will expend every ounce of its loathsome energy outdoing itself.
Ranking disasters.
I am not convinced that each dilemma is bigger and badder than every dilemma that came before it. The Meltdown is not more significant than 9/11. JFK's assassination was not more poignant than the outbreak of World War II. The stock market crash of 1929 was not more impactful than Abraham Lincoln's assassination. You may very well remember your mother or grandmother crying after hearing the news of John Kennedy's murder. Can you imagine saying to your mother at that time, "Forget John Kennedy. Lehman Brothers is going under!" She'd still be spanking you.
Sadly, the mass hysteria grows with each event in lockstep with the media's hysterics.
What can you do now?
These two certainties, the next crisis and the media's frantic reaction, beg a question. What can you do to protect yourself and your franchise? Your credibility, your effectiveness and your judgment all have been called into question time after time after time. Are there certain actions you can take now to cut that questioning off before it begins, knowing full well that you will certainly come under attack again and probably sooner rather than later?
My feeling is yes. There is a lot you can do right now to prepare yourself and your clients for tomorrow's Armageddon.
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