Getting Referrals
Friday, January 18th, 2008A Camp Member forwarded a great article about asking for referrals that I wanted to share with everyone. Geoffrey James from BNET made some great recommendations after talking to Joanne Black, the author of No More Cold Calling. He outlined a simple five step process for asking for referrals. In short, Ms. Black suggests telling your existing clients that you build your business through referrals and remind them of all the good work you’ve done for them so far. Then describe your ideal client and ask for a referral. She clarifies that you’re not asking for a reference but a bona fide referral, which is actually an endorsement. Lastly, follow up with your source to tell them how it went–you just might get another referral. To read the whole article visit Geoffrey’s BNET blog.
